Who gets up one morning and says, “I think I'll open a peanut butter restaurant?” That's weird. Even weirder, it wasn't just one person who said this, it was three: Ken Hall, Jodene Jensen, and Keri Barney, who founded P.B.Loco in 2003.
Lawyers tell the best lawyer jokes
In former lives all three were lawyers. But don't hold that against them. (Kidding, kidding, who doesn’t love lawyers?) But these aren't your typical lawyers anyway. All three have jumped out of an airplane. One can walk on her hands (hint: it's not Ken). Another can touch her tongue to her nose (hint: again, not Ken). And still another can tie a cherry stem into a knot with his tongue (hint: this person is Ken). See a pattern developing? Aside from Keri's strange penchant for hand-walking, this trio sports some extremely talented tongues.
So, how did P.B.Loco come to be?
Lawyers love to figure things out. They love to argue. And they love to eat sandwiches. (Name one lawyer movie that doesn’t show a lawyer sitting at a desk eating a sandwich. See, you can’t.) So a sandwich restaurant was a natural choice.
The peanut butter part comes in because all three of these 30-something people are basically still kids. And some kids never forget their love for a good peanut butter sandwich. Only now they've got adult tastes, too, so the peanut butter needed to get a bit more sophisto. Also, these three lawyers knew a lot of other kid-people their age who still love peanut butter. Surely, these people needed some place to eat, too.
Math, Gary and Floppy
Ken likes math. And for some reason, Keri's better side has been dubbed Gary, while Jodene has a dog that will roll all the way across the yard for a spoonful of P.B.Loco peanut butter. No one knows why these things are true. They just are, just like it's also true that Jodene flies planes, Ken sails boats, and Keri drives a car (but not legally). [At this point the writer of these few paragraphs took a break to enjoy a Cinny Nilla, featuring cinnamon & raisin peanut butter, vanilla cream cheese, granny smith apple slices, and a drizzle of caramel. After that, he had himself a nap. When he woke up, he looked back at what he had written and figured the important stuff had been said, and any reader who made it this far had read enough, and may want to go get one of those sandwiches too.]
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